The Walt Disney Company and Google are close to one programming deal for video portal YouTube, and are in discussions about another—also involving YouTube—that would preclude a deal with Hulu, paidContent has learned.
Disney and YouTube are in the final stages of negotiations to put clips from ESPN, ABC and other Disney assets on YouTube, according to sources familiar with the situation. The two companies would share revenue, with Disney controlling the ad inventory; YouTube and Google could get some inventory to sell. As important, YouTube would refer back to ESPN.com, ABC.com and the other Disney sites. Disney declined comment; a YouTube spokesman said the company does not comment on rumor or speculation.
In addition, the two are discussing a full-episode deal—a multi-year pay-for-play deal that would put ABC and some other Disney programming on YouTube instead of NBC Universal-News Corp joint venture Hulu.
Source: PaidContent.org via SL-Lost.com
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